Local SEO isn’t about publishing endless blog posts. It’s about making sure Google can clearly understand what you do, where you do it, and why you’re credible—then reinforcing that with content that answers real customer questions.
SME-friendly approach: publish fewer pieces, but make them directly tied to services and customer intent.
Get the foundations right
- Google Business Profile fully completed (categories, services, photos, opening hours).
- Consistent NAP (Name/Address/Phone) across site and directories.
- Clear service pages with strong internal linking.
- Fast mobile performance (Core Web Vitals).
The pages that rank (and convert)
- Service pages (your money pages): one per major service.
- Location pages (if relevant): areas you actually serve (avoid spammy mass pages).
- FAQ pages: answer real questions you get on calls and emails.
- Case studies: show proof (before/after, outcomes, testimonials).
- Insights posts: support and link into your service pages.
Content ideas that win locally
- “How much does X cost in Your Area?” (pricing transparency drives leads)
- “Common mistakes when choosing X” (positions you as the expert)
- “Checklist: what to prepare before X” (high-intent searches)
- Case study: “How we improved X for type of business”
Internal linking strategy
- Each Insights post should link to a relevant service page.
- Service pages should link back to relevant Insights posts (“Further reading”).
- Use descriptive anchor text (not just “click here”).
A realistic publishing cadence
- Monthly: 1 strong Insights post linked to a service
- Quarterly: 1 case study
- Ongoing: update service pages and FAQs as you learn from customer questions
Want a content plan that’s built for leads?
Turbo Digital can build a content roadmap tied to your services, set up internal linking, and publish SEO-friendly pages that convert local searches into enquiries.
Request a Local SEO Content Plan